Five levels of meaning for product

PRODUCT LEVELS BY PHILIP KOTLER II MARKETING MANAGEMENT II BBA 3rd / Bcom II PowerPoint Presentation

WATCH THE UPDATED VIDEO HERE : https://youtu.be/9dPTJS_cS3Q This presentation is all about the different levels of a product. **After watching this video you...
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According to Philip Kotler, five product levels indicate the value that consumers attach to a product. The customer will only be satisfied when the specified value is identical or higher than the expected value.

First is a Core Product. According to Wikipedia, The concept of a Core Product originates from Philip Kotler, in his 1967 book - Marketing Management: Analysis, Planning and Control. It forms the first level of the concept of Three Levels of a Product. The core product is defined as the benefit that the product brings to the customer.

Second is a Generic Product. Generic Product represents all the qualities of the product.

Third is Expected Product. Expected Product is about all aspects the consumer expects to get when they purchase a product.

Forth is Augmented Product. Augmented Product refers to all additional factors which sets the product apart from that of the competition. And this particularly involves brand identity and image.

Fifth is a Potential Product. Potential Product is about augmentations and transformations that the product may undergo in the future.

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Jul 21, 2018. The Five Product Levels model provides a way to show the different levels of. For Kotler, the definition of a product goes way beyond being.

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